Garrison Street provides consulting and advisory services typically reserved for large multi-national firms to entrepreneurial organizations seeking expert resources. The Garrison Street team brings deep experience, resources and relationships to our clients.


Evan Goldberg is the founder of Garrison Street Partners, Inc. Evan is an experienced advisor with expertise in strategy consulting, entrepreneurial management, principal investing, and mergers and acquisitions.

Prior to founding Garrison Street, he was managing principal of Nobska Partners, LLC a private equity fund established to invest in and operate lower-middle market companies. He sourced and evaluated hundreds of investment opportunities, negotiated and structured deal terms and raised capital to fund these investments. He was a Vice President in Strategic Business Development at JPMorgan Chase in New York, where he led teams responsible for managing acquisition, venture, divestiture and strategic alliance activities. At Morgan Stanley, he was involved in venture investing and strategic planning.

As a management consultant at Mitchell Madison Group and the strategy group at Deloitte Consulting, he advised senior management of Fortune 100 companies on growth initiatives including product launches, scenario planning and analysis, and general corporate strategy.

Additionally, he has operated a health services company and has worked with businesses in healthcare, financial services, education, life sciences, technology, apparel and media. Evan earned an MBA from the Kellogg School of Management at Northwestern University in finance and marketing and graduated with honors from Trinity College with a BA in economics and French.



Cliff Goins
 IV is a skilled investor and entrepreneur with experience in financial planning and analysis, strategic and business planning, investments, and lower middle market mezzanine financing.  He provides consulting services at Garrison Street Partners, Inc.

Cliff currently works as finance director at VSA Partners, a private equity-owned brand strategy and design consultancy. Prior to VSA he spent time at Smith Whiley & Company, a provider of junior capital to lower middle market companies, where he reviewed over 170 private investment opportunities in business services, manufacturing, and healthcare valued at over $6 billion. He was actively involved at the board level with five portfolio companies with combined revenues in excess of $220 million.

Prior to Smith Whiley, Cliff worked at the Chicago Urban League Entrepreneurship Center where he ran and helped launch the Center’s flagship nextONE program, a business acceleration programs for minority entrepreneurs. Cliff started his career with stints as senior financial analyst at American Express Financial Advisors and equity analyst at Holland Capital Management, L.P.

Additionally, he ran a standalone retail outlet, restoring a store that lost money for five consecutive years to profitability only 15 months after taking over. Cliff graduated with a Bachelor of Science degree in accounting from Florida A&M University. He also holds an MBA in entrepreneurship, finance, and management & strategy from the Kellogg School of Management at Northwestern University.


Bryan Lord is an experienced, high-technology business leader with cross-functional expertise in venture finance, intellectual property, business development, and corporate strategy.

Previously Bryan served in senior management roles with a variety of leading high-technology firms including: DEKA Research & Development Corp., the R&D company founded by inventor Dean Kamen where he oversaw new ventures and technology commercialization, the U.S. Department of Energy’s Oak Ridge National Laboratory in Oak Ridge, Tennessee, UT-Battelle where he served as Director of Technology Commercialization, and MIT spin-out, AmberWave Systems Corp. in Salem, New Hampshire where he served as Vice President of Finance and Licensing.

Bryan began his career as a corporate attorney at the leading high-technology law firm of Testa, Hurwitz & Thibeault, LLP in Boston. Bryan holds an MBA from The Wharton School at the University of Pennsylvania, a JD from Notre Dame Law School in South Bend, Indiana, where he was an editor of the Notre Dame Law Review, and a BA from Concordia College in Moorhead, Minnesota.