HOW I WORK

Bold Moves. Built to Stick.

Big ideas are everywhere. What’s rare is a decision sharp enough to change the business — and strong enough to keep momentum. My work turns complexity into decisive moves, built to stick.

Every engagement uses my Strategic Narrative Architecture — a crisp, structured way to frame decisions, sharpen trade-offs, and turn complexity into committed action.

The Principles Behind Lasting Momentum

These principles keep conviction sharp and momentum intact when the stakes are highest:

  • Frame Before You Decide – Make the real decision visible: the trade-offs, the levers, and the stakes. Without this, speed is just chaos.

  • Model the Future – Use scenario-driven financial and strategic models to stress-test moves before committing capital or resources.

  • Align Stakeholders Early – Ensure decisions stick by making sure everyone sees the same map and understands their role in it.

  • Keep Momentum Without Losing Precision – Maintain velocity, prevent stalls, and keep critical work moving without skipping the hard thinking.

These principles apply whether we’re mapping a growth path, deciding on a capital investment, or evaluating a transformative opportunity.

How Engagements Work

  • Advisory Partner – Ongoing counsel to navigate multiple high-stakes decisions and accelerate progress.

  • High-Impact Projects – Deep-focus engagements to drive one critical initiative with speed and rigor.

  • Force Multiplier Session – A 90-minute session to get unstuck and lock in one pivotal decision with conviction — and a clear path forward.

The situations I work on — outlined on my Where I Help page — can fit into any of these engagement types depending on urgency, scope, and desired outcome.

What You Can Expect

  • A structured process to get the right people in the room, frame the real decision, and keep execution in motion.

  • Decision-ready outputs: distilled insights, strategic narratives, and clear next steps — designed for immediate action.

  • A partner who challenges thinking, cuts through noise, and ensures bold moves don’t stall.

For example, I helped a Series C founder avoid a misaligned acquisition that looked good on paper but would have cut margins in half and added zero strategic advantage — saving 18 months of distraction and millions in integration costs.