Brand isn’t a logo. It’s your most powerful strategic asset.

Not because it “looks good”—but because it creates clarity, trust, and pricing power at scale.

In this piece, I explore how brand becomes:

• A multiplier on competitive advantage

• A force in capital markets

• And one of the hardest moats to replicate

With real numbers (Apple, Nike, LVMH) and a dead-simple framework for how brand drives enterprise value.